Uniforms of the Italian soccer team Fiorentina will be certified with IOTA blockchain


The Calcio Fiorentina Association (ACF), which is considered one of the top teams in Italian football, has announced it will use a blockchain platform to certify the club’s official jerseys. The purpose of the proposal is to help combat counterfeiting of the products and thus, as each official T-shirt will have a blockchain registration, the “replicas” should not have this certification.

Shirts worn by players during team matches have also gained a blockchain “treat” to track the “life” of the uniform so that it becomes a collector’s item. In a statement posted on its website, Fiorentina announced that it had conducted a test during December 15-20. During this time, Fiorentina players went out onto the pitch wearing their usual purple uniform. These uniforms were equipped with a special chip that links each of them to a code that certifies their authenticity on a blockchain.

The Serie A football club, in its statement, announced its partnership with Genuino, a startup that offers product certification solutions supported by the IOTA blockchain. The project will also be presented at the International Consumer Electronics Show (CES), which will be held January 7-10 in Las Vegas, United States.

The club added that T-shirts certified during the 2019-20 season will be available to the public through an auction that will raise money for charity. Eleonora Mulas, CEO of Genuino, said the prototype is a system that integrates technologies such as the Internet of Things (IoT), decentralized applications, smart sensors, Artificial Intelligence (AI) and smart contracts.

“This partnership is an important step for a club like Fiorentina that wants to be prepared for the challenges ahead. Genuino’s solution, which offers an extremely innovative product and service, will allow you to follow the key moments of shirt life by creating a digital copy of the physical shirt to certify and authenticate us, but will also help us fight counterfeiting. and engage our followers through innovative products and activations around the world, ”said Giuseppe Barone, general manager of Fiorentina.

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