Rome, August 1. (askanews) – The 2020 summer sales start with record discount percentages that in some cases reach 70%, and in general average reductions higher than those practiced in recent years when the end of season discounts started. This was stated by Codacons, which nevertheless foresees a total flop for the balances started today.
“Starting the sales on August 1 is folly – says President Carlo Rienzi -. The absence of tourists in our country and the departures of the Italians for the summer holidays will completely undermine sales, not to mention that many regions have deliberated an extension to the ban on “promotional sales” in the 30 days preceding the summer sales, with the consequence that, in fact, the discounts have already started for weeks across Italy, and whoever had to make some purchases has already done so “.
“To all this must be added the economic difficulties of families caused by the Covid crisis, which lead to avoiding unnecessary expenses – continues Rienzi – The current situation will determine an average contraction of sales during the sales of -30%, with peaks of -60% in southern cities, and makes it necessary to definitively abolish the end of season sales, which for years have no longer attracted the interest of consumers, leaving operators free to choose when to discount the goods throughout the year “.