Madrid Aug 1 (EFE) .- Telecinco maintains its audience leadership in July and remains in the first place on the podium for the twenty-third consecutive month, with a screen share of 14.9%, although it drops half a point compared to the previous month. , according to data from Barlovento extracted from Kantar Media.
The study indicates that Antena 3 ranks second, with 11% and loses 0.2 points compared to the previous month; and the third is for paid topics, with 8.8% (0.1 points more), which relegate La 1 to fourth place, with 8.6%, down 0.3 points, with which It repeats its monthly low for July 2019.
The autonomous communities had an 8% share, with 0.2 more points; The Sixth of 6.2% (0.7 points less) and Four of 5.1%, 0.1 points less.
The three big chains -Telecinco, Antena 3 and La 1- added 34.4% of the screen share in July, 1.1 points less than in June.
By business groups, Mediaset occupies the first position with 29.5% (down 0.1); followed by Atresmedia, with 25.6% (0.4 less); the RTVE Group obtains its monthly minimum with 14.6% (-0.1), the Editorial Unit registers 2.6% (+0.1) and the Vocento Group 2.6% (-0.2).
The two main communication groups (Mediaset and Atresmedia) concentrate 55.1% of the audience market (+0.5).
Totalized television consumption in July was 3 hours and 17 minutes a day per person, identical to that registered in July 2019.
The news programs of Antena 3 lead in the average of the two news editions from Monday to Sunday (1,831,000 AND 16.8%), followed by those of Telecinco (1,758,000 AND 16.1%), according to the report.
Telecinco is a leader in women and in those over 13 years of age and up. It also leads the vast majority of regions, with the exception of Catalonia, where regional television TV3 is the leader; Aragon, where it occupies the first A3 position, and the Balearic Islands where payment themes are the most popular option.
(c) EFE Agency