Tourism, here’s how Italian preferences change for holiday homes


Rome, August 2. (askanews) – Mountain holiday homes “win”, in Italian preferences, compared to those on the lake or the sea. Already in 2019, housing transactions in mountain resorts have in fact increased by 11.8% compared to 2018, against a much more contained increase in lakes 2.1% and in seaside resorts (+ 3%). This is what emerges from the latest FIMAA-Confcommercio (Italian Federation of Business Brokers Brokers) National Tourism Observatory 2020 with the collaboration of the Economic Studies Society NOMISMA, which “photographed” the 2020 market trend of holiday homes in Italy, through the analysis of the data of the sales and leases of 150 seaside and 55 mountain and lake locations.

This year the performances that emerge from the tourism real estate observatory – reads a summary – are extremely conditioned by the effects caused by the pandemic by Covid 19 on the national economy and tourism, also due to the stringent restrictions on travel. Consequently, the choices of Italians tend to change with respect to the type of holiday home and the preferred destination.

Here are the main points of the analysis:

There is a preference for holiday homes located in mountain resorts over marine and lake resorts. Already in 2019, housing transactions in mountain resorts have in fact increased by 11.8% compared to 2018, against a much more contained increase in lakes 2.1% and in seaside resorts (+ 3%).

In 2020 the average price for the purchase of a tourist home in Italy stood at 2,220 euros per sq m commercial, with a trend in the selling prices of holiday homes still in contraction: the average figure marks an annual decrease of -0.8% on an annual basis with a fluctuation range, depending on the type of housing, between -2.8% and +2.4.

For top new homes in tourist resorts, the average prices are over 3,000 per square meter, for central used homes the values ​​range between 1,995 and 2,155 euros per square meter, while for used peripheral homes they remain between 1,350 and 1,500 euros per sq m.

At the top of the ranking of the main tourist resorts, as regards the maximum prices of buying and selling top or new apartments, in 2020 we find Madonna di Campiglio (TN) with values ​​that reach 13,000 / m2 which earns two positions in a year, taking the Capri (NA) place in third position with a quotation of 11,600 / m2. Complete the podium Forte dei Marmi (LU) which remains in second position with 12,600 / m2, a stationary value compared to last year. Courmayeur (AO) and Cortina d’Ampezzo (BL) advance in the ranking, while Santa Margherita Ligure (GE), after several years at the top of the ranking, loses two positions, followed by Porto Cervo (SS), Positano (SA), Porto Rotondo (SS), Sirmione (BS). (tav 3).

The rental sector shows signs of greater stability in terms of values ​​and contracts. The average figure, a summary of the fees requested in June, July and August in the individual tourist locations monitored, shows a + 0.2% on an annual basis, with a fluctuation range between -6.7% and + 1.4%.

The demand for the purchase of holiday homes is mainly supported by the domestic component in 85% of the answers, while in the remaining 15% it is fed by foreign subjects with similar percentages to last year. The demand for the rental of holiday homes has changed, which has instead been affected more quickly by the restrictions imposed on international travel: according to the operators, foreign demand goes from 29% to 18%.

Identikit of families who rent a house for vacation for at least a month: this year, in the majority of cases, it is also a matter of large families with 4 and more components (over 78% of the answers).

As for the amenities, homes with balconies or habitable terraces (92% of responses), with a well-equipped kitchen, in locations adjacent to the tourist attraction and possibly with parking space are required.

“The pandemic from Covid-19 – commented Santino Taverna, National President of Fimaa-Confcommercio has blocked tourist flows all over the world, with enormous economic damage for our cities of art, sea, lake and mountain. Many tourist locations, highly popular until last year, have recorded a drop in presences, especially foreign ones. This also has negative repercussions on the buying and selling of holiday homes. companies in their development and in their strategic redefinition and which allows to plan the restarting of a sector which contributes to 6% of the country’s GDP “.

According to Luca Dondi, CEO of Nomisma “The tourism real estate market is at the center of conflicting thrusts: on the one hand, a favorable inertia that comes from previous years, strengthened by the inevitable contingent preference of domestic demand towards Italian tourist resorts; on the other the shortage of the foreign component – conditioned by the stringent restrictions on travel – and, more generally, the economic downturn in the economy. The result of these opposing forces is the substantial invariance from the point of view of the evolution of the housing market values , which however is likely to prelude to a new contraction “.

“Also in 2020 – concludes Fabrizio Savorani, Fimaa-Confcommercio real estate tourism expert – the mountain is confirmed as a favorite destination to spend the holidays. Those who bought a second home to put to income this year, characterized by the emergency from Covid-19 , will be able to rely above all on internal tourism and for a longer period. Fimaa-Confcommercio operators register lease requests for longer periods: an entire month and sometimes even an entire season, especially if you have the opportunity to work in smart working “.


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