Sept billion euros in turnover are already lost for 2020 due to the crisis linked to coronavirus, announcement on franceinfo Sunday August 2 François De Canson, president of the Provence-Alpes-Côte d’Azur Regional Tourism Committee (CRT) and mayor of Londe-les-Maures (Var). But he rejoices despite everything because, according to him, “tourism in the regions is regaining some of its colors”.
“We had to refocus on French customers”
“We knew that summer 2020 would be different from the others, recognize Francois De Canson. We had to refocus on French customers, so we carried out a very dynamic promotional campaign targeting French customers, and I believe that the results are there. We have had interesting results, especially in the hotel industry, which was 98% at a standstill. In July, we were at more than 60% of activity, with peaks at 80% on the last weekend. It is quite interesting. On the campsites, we notice that the rental is also at more than 70%, so very encouraging results“, explains François De Canson.
While there are 20% more French compared to other years in the region, he says this is due to a “extra-regional clientele, mainly from four regions that come particularly to us: Île-de-France, Auvergne-Rhône-Alpes, Occitanie and Hauts-de-France”.
“Professionals are smiling again”
“Professionals are smiling again, they needed to be able to work again, I know (…)