After five years sponsoring all the Colombian professional soccer competitions, Cerveza Águila did not renew the contract with Dimayor so that both the Cup, the League and the Tournament were named after the famous beer brand.
In his place and under the presidency of Jorge Enrique Vélez BetPlay sports betting portal has arrived, with an economic offer that ended up convincing the governing body of Colombian soccer to change its sponsor from the beginning of 2020.
After the agreement, the Colombian soccer competitions were renamed Betplay Dimayor League, Betplay Cup and Betplay Promotion Tournament, taking advantage of the great boom that sports betting houses have had in the country after the endorsement by Coljuegos.
With Betplay there are already four sponsors of the Colombian League in the eleventh century:
1990 to 2009 it was called Mustang Cup
2010 to 2014 had the name of Liga Postobón
2015 to 2019 was called the Eagle League