Between April and June this year, a period marked by the closure of many markets around the world, smartphone sales fell by a record 23%, the worst in history, according to data from market consultancy Counterpoint Research. However, interestingly, the average price of cell phones rose 10% in the second quarter, although total revenue fell 15% compared to last year.
China and boosting 5G
China represented the biggest increase (13%) in the average price of smartphones between April and June this year compared to the same period last year. The implementation of 5G in the country this year was mainly responsible for this: the Chinese concentrated 72% of the global revenue from the sale of cell phones.
Alone, China was also responsible for 34% of the amount collected in the sale of smartphones worldwide, the highest since 2016, according to Counterpoint. This was because the country, one of the first to interrupt its economic activities due to the COVID-19 pandemic, was also one of the first powers to reopen trade, while other markets were still closed.
In addition, during this period, Huawei was the main representative of the country, including closing the second quarter of 2020 as the largest manufacturer of cell phones in the world with 55.8 million handsets distributed.
Focus on line tops
Although Huawei closed the second quarter of this year at the tip, it was Apple that collected the most in the period. According to the consultancy, the top-of-the-line segment suffered the smallest drop (8%) compared to other segments during the pandemic, with Apple being one of the only ones to register revenue growth in the period (3%).
As we can see in the graph above, Apple grabbed 1/3 of the total smartphone sales revenue, driven by the top-of-the-line market, followed by Huawei, with 20%, of which a large part of the 5G devices sold in China, and Samsung , with 17%.
Samsung’s results make a lot more sense when we look at its minuscule share in the Chinese market, and its mid-range smartphones sell much more than high-end models. It is also worth remembering that the company suffered from the closing of trade due to the pandemic, mainly in the USA and Europe.
Fonte: Counterpoint Research
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