It would have been a calculated move and it is paying off: the bet on dark red and green for Wolverhampton’s third outfit is breaking sales records.
According to the club, the equipment – which was advertised on social media by Portuguese players and former Benfica Raul Jiménez and went on sale on Friday – has already become “extremely popular”, and in just 24 hours it broke records sales of last year’s main jersey by six percent.
The new jersey has accumulated a 117 percent increase over last year’s third outfit.
“It is very rare that a third equipment has such good sales or is close to the main equipment, so passing the main jersey from last year in just one day is remarkable and is above all expectations we would have for this equipment”, said the commercial operations director Vinny Clark to the Wolves website.
The third kit has proven popular…
— Wolves (@Wolves) September 20, 2020
Of course, blinking an eye at the colors of Portugal helped, since there are 8 Portuguese players in the squad – Rui Patrício, Rúben Vinagre, Rúben Neves, João Moutinho, Vitor Ferreira, Pedro Neto, Daniel Podence and Fábio Silva – and the coach and the rest of the technical team are also Portuguese, with Nuno Espírito Santo at the head.
«Although football is clearly a team sport, we are proud to celebrate the individuality of the players in our squad, and that was visible in our alternative equipment from last year, inspired by Mexico [devido a Jiménez], and this year’s alternative equipment. The players really like this idea, I know Raul loved wearing the jersey last year. It was notorious, on the day we recorded the presentation video and took the photos, that our Portuguese players were excited to wear an outfit that refers to their national colors while representing their club », said Vinny Clark.
«We knew that this kit would divide opinions, but we wanted to take a risk. Fortunately the fans’ response was positive and they seem to support the pride we have in our team and in their ancestry », he added.