To promote the launch of the long neck version of its Double Malt beer, the brewery Brahma opened a virtual themed bar on Monday (28) within the Uptown, Brazilian server Grand Theft Auto V focused on roleplay (RP).
The brand’s themed bar will serve as a new meeting point on the game server, where players can hold meetings or special missions – like loading a Brahma truck to distribute beer through the city’s bars.
In addition to the Brahma bar, the action also brought a statue of Zeca Pagodinho to Cidade Alta, in a reproduction of the statue of the singer created by the brand during the Rio de Janeiro Carnival.
On RP servers, players take advantage of the mechanics of GTA V’s online multiplayer to play ordinary people inside Los Santos, simulating life in a real-world city.
Brahma’s action was the first brewery within the gaming world. The initiative was developed in partnership with the agency Cheil, specialized in games. The action was announced through broadcasts on YouTube e Twitch, which reached more than 1.3 million unique audience users over Monday night.