Facebook, YouTube and Twitter have all pledged to advertisers to create mechanisms to combat hate speech and harmful content after a boycott movement that began in June.
The agreement was announced by the World Federation of Advertisers (WFA) on Wednesday (23) and establishes, for the first time, a common set of guidelines for identifying hate speech.
- know more: Why giants suspended advertising on social media
In June, hundreds of advertisers suspended their advertising on Facebook amid the “Stop Hate for Profit” campaign, claiming that the network should do more to end hate. and misinformation on your platform.
Earlier this month, several celebrities, such as Kim Kardashian, Leonardo DiCaprio and Katy Perry, stopped using Facebook and Instagram for 24 hours to send a similar message.
“Facebook, YouTube and Twitter, in collaboration with marketing experts and the agencies gathered in the Global Alliance for Responsible Media, agreed to adopt a set of common definitions to determine what constitutes hate speech and other harmful content, as well as work together to monitor the industry’s efforts to improve on this critical issue, “the WFA said in a statement.
The agreement includes the development of criteria for detecting hate speech, establishing independent oversight and tools to prevent ads with harmful content, added the WFA.
Defining what constitutes hate speech correctly will, according to the WFA, prevent each platform from using its own criteria, making it difficult for companies to decide where to place their ads.
Facebook founder and CEO Mark Zuckerberg announced in July the social network’s desire not to broadcast this type of speech.
Facebook’s vice president of global marketing, Carolyn Everson, praised the deal on Wednesday as it provides all parties with “a unified language to advance the fight against online hate”.
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