As of October 1, every new Android phone purchased on European soil will have to offer alternatives to Google for the standard search engine. Search giant has released a list of its own competitors to be suggested in European Union countries, and Bing, one of the company’s main rivals, is on the list in 13 of the 31 nations.
The only option that will be offered in all countries is Info.com, while PrivacyWall is listed in 22 nations, and GMX, in 16. Bing, therefore, is only the fourth most suggested search tool, ahead of Yandex (8 countries) and DuckDuckGo (4). Seznam.cz is an option only in the Czech Republic, your country of origin, and in Slovakia. Qwant and Ecosia are listed in Luxembourg and Scotland, respectively.
According to Google, the page where the user will choose his default search engine will show a maximum of four options, including the Search Giant, in random order. In countries with more than three alternatives to Google, “spaces will be allocated randomly between bidders on a per device basis”, reveals the company.
Microsoft tries to increase its share
Between October 1 and December 31, Microsoft will have the chance to have Bing as the default search engine on Android devices from Germany, Austria, Belgium, Denmark, Spain, Finland, France, the Netherlands, Ireland, Italy, Norway, United Kingdom and Sweden. It is a good chance that the Redmond Giant will expand its share in the search engine market, which is believed to be around 3% today.
The case recalls when the Windows developer itself was forced to offer links for the user to download other browsers whenever Internet Explorer was opened for the first time, also by decision of the European Union. At the time, the company was accused of “forgetting” to insert the screen of suggestions for alternatives to the browser itself on various devices.
Did you like this article?
Subscribe your email to Canaltech to receive daily updates with the latest news from the world of technology.