protester invades the brand’s fashion show at Paris Fashion Week


A protester broke into the Dior show at Paris Fashion Week yesterday, while the brand presented the spring / summer 2021 collection in person, with a yellow sign saying: “We are all victims of fashion”.

The extinction symbol, used by environmental advocacy groups, also appeared in the lower corners of the flag.

According to WWD, the Extinction Rebellion, a climate group that previously called for a boycott of fashion due to the industry’s impact on the environment, claimed responsibility for the protest.

“It was a surprise for everyone,” said Pietro Beccari, president and CEO of Christian Dior Couture, according to WWD. “It was so well done that you couldn’t tell what it was.”

Sidney Toledano, president and CEO of the LVMH Fashion Group, also did not initially realize what was happening, reports the website.

“I saw the girl go by and it looked like she was participating in the show,” Toledano told the website.

The LVMH president also argued that fashion is “willing to reduce environmental impacts” and that this type of protest should not be targeted at them.

“I don’t think we are destroying the planet,” he said. “We are committed to reducing our environmental impact, cutting our carbon dioxide emissions, tracking our raw materials and so on. They shouldn’t be targeting us. I think there are industries that pollute a lot more.”

Regarding the effectiveness of the protest, Toledano argued: “It was not unpleasant or aggressive, but I think her message was not clear. It was not possible to know if she was part of the show or not.”


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