THE BALL – Concerning homage and not ‘naming’ of the Academy: Ronaldo immediately accepted an invitation from Varandas (Sporting)

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Everything was born out of a recent conversation between Sporting president Frederico Varandas and Cristiano Ronaldo, an idea in kind of invitation that the player accepted immediately. The Sporting Academy, in Alcochete, will change its name and will change its name to Cristiano Ronaldo Academy. That which is still today the main reference of the famous sportinguista training school will thus be immortalized, in a tribute that Sporting also pays its partner 100 thousand.

The fact that CR7 lends its name to the Academy has nothing to do with the naming of the same, which was formerly assigned to a sports brand in exchange for financial compensation. It is just a tribute to a player who remains one of the best in the world, to be worshiped by all young people who aspire to a top career in professional football.

This tribute does not have, as previously written, any financial counterpart, but the same cannot be said in terms of brand, since the gain with this measure is immeasurable.

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