Neither ladies nor gentlemen. Japan Airlines (JAL) will no longer use gender expressions on board, but will only greet passengers with “good morning” or “good night”. The measure will be implemented from October 1, the company announced.
After JAL recently changed its regulations so that same-sex couples can benefit from the same preferential rates as heterosexual families, this is an unprecedented decision among Japanese airlines. It will be applied to different languages, since in Japanese the vocabulary normally used is already neutral, making no gender distinctions.
ANA Holdings, a competitor of JAL, has in the meantime made it public that it will consider the issue, “in the light of customer opinions”.