Audi to take control of Bentley within Volkswagen Group


The Volkswagen Group is reviewing some of its brands, as it has eight names under its command (and this only in the part of cars and light commercials). Rumors say that Bugatti may be sold to Rimac and that Lamborghini and Ducati will have their fate decided next month. And now there is news about another change within the company.

According to the website Automobile week, German version of Automotive News Europe, Audi will play a more important role, taking control of Bentley early next year. Sources linked to the matter say the Ingolstadt brand will oversee the British company’s financial and technology activities. It is Audi’s second major change within the VW Group, as it has taken the lead in research and development for the conglomerate.

After a recovery plan and a sales record, the British luxury brand returned to making money in 2019 by recording a profit of € 65 million (R $ 433 million). However, the situation is not so good this year because of the impact of the coronavirus on the automotive industry. Brexit is also a worrying factor for Adrian Hallmark, CEO of Bentley, who has already warned that the UK’s exit from the European Union without a deal could cut profit by 25%.

The report by Automobile week it also mentions that the next generation of the Continental GT and its Flying Spur sedan variant can adopt the Premium Platform Electric (PPE) architecture developed by Audi and Porsche. What is said is that the next Bentley models will have less pomp in an effort to promote “sustainable luxury” while betting on a design different enough to differentiate itself from Audi, even using similar mechanics.


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