The world’s largest fundraising campaign is fully digital for the first time. Both Spleis and Vipps had problems with capacity, but the money flowed in anyway.
The TV campaign is the largest in the world in terms of how much money is collected per. inhabitant.
Vipps had problems right after the TV broadcast started and on Spleis.no it went slowly. Nevertheless, more than NOK 135 million had been received by 10 pm on Sunday, writes NRK.
Half an hour later, Prime Minister Erna Solberg sat in the TV studio and gave 50 million. Thus, the TV campaign exceeded 215 million.
– We had a high heart rate when it started and luckily we found out the error relatively quickly. Otherwise, it has gone very, very well, says communications manager Hanne Kjærnes in Vipps to Aftenposten.
Twice as many payments on Vipps
This year, there are no gun carriers knocking on people’s doors.
– For us, it is two days a year that stand out with the greatest activity. It’s May 17 and the TV campaign. Without gun carriers, there is much more activity this year than last year. We are now on twice as many payments, says Kjærnes.
People who want to contribute can donate money both on Vipps and in one or more of the many digital boxes on Spleis.no.
– There are some who have experienced problems, but we accept money continuously. The system works in high gear. It is the world’s largest fundraising campaign, says general manager Bjørn Kjetil Hellestræ in Spleis.no.
We eat 2000 small pieces of plastic every week. Millions of birds and whales die because they eat plastic.
The goal: 7,000 tonnes less plastic – every year
This year, the money goes from the TV campaign to WWF (World Wide Fund for Nature). The organization will use the money to fight plastic pollution in the sea, writes NRK.
WWF directs its efforts to four countries in Southeast Asia, where the plastic problem is greatest. Hundreds of thousands of people in Indonesia, Vietnam, Thailand and the Philippines will have facilities that receive and recycle plastic and other waste.
The goal of the TV campaign is that 7,000 tonnes of plastic do not end up in the sea – every year.
Last year, the TV campaign raised NOK 240.5 million for Care’s work for women’s rights. There has been great excitement about how much this year’s campaign for income for WWF will raise.
32 municipalities do not show up
The campaign is not as popular everywhere. According to WWF, 32 municipalities have said they will not show up. Many of the municipalities state that they disagree with WWF in several positions, including in the wolf case.
On Sunday evening, Prime Minister Erna Solberg shared a picture from Runde fuglefjell in Herøy which shows a bird’s nest built of plastic.
“It exemplifies well how plastic in the sea destroys and kills nature. We can not accept that », tweets Solberg, who encourages people to support WWF.
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