Emptied by layoffs, SBT needs to be the happiest TV in Brazil again – 10/09/2020


In recent weeks, the SBT lost names like Maisa Silva, Rachel Sheherazade, Roberto Cabrini, Livia Andrade, Mamma Bruschetta e Lion Wolf. Without children’s soap operas, 56 actors, among them Dalton Vigh, Sophia Valverde e Junno Andrade, were also left without a contract. By the end of the year, according to the “Notícias da TV” website, 500 layoffs are expected. Project productions like “Top or Not Top”, “Raul Gil Program” e “Fashion Squad” were also dismissed.

The crisis period, however, seems to go against the moment of investment in sports, since the broadcaster has just acquired the rights of Libertadores and still studying the possibility of transmitting the Formula 1 next year. A new program focused on the area, in fact, has been planned for Saturday afternoons. Paloma Tocci, today at Band, is the favorite to introduce you.

Even so, the order is to dry about 30% of each production and not leave anyone idle. No recordings since March, “Family Cases” e “The square is ours” should be next on the board’s review list.

This difficult time is in no way reminiscent of the SBT of recent years, which proudly announced that it was “the happiest TV in Brazil”. Behind the scenes today, the mood is one of apprehension and sadness because of the recent cuts. The broadcaster Silvio Santos, who only intends to re-record his programs after the coronavirus vaccine, needs to recover the spirit of the past, when he made popular programs with little and guaranteed fun for multiple families. There is still time to correct the course.


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