Find out how to choose the ideal cosmetics to fight aging


Experts point out the habits that should be part of the anti-aging care routine. Credit: Freepik

Signs of aging such as wrinkles, blemishes and sagging are a cause of great discomfort for many people. It is no wonder then that the dermocosmetic industry presents numerous launches every year to reverse, pause or slow down the skin aging process. To give you an idea, according to Mintel, Brazil is the third global market for product launches per year in the skincare sector. But, among so many cosmetics, choosing the ideal anti-aging cream for each skin can be a real challenge. For this reason, a visit to the dermatologist is essential.

“The guidance of a specialist is essential to ensure the effectiveness of an anti-aging treatment, as the patient often ends up using products that are not suitable for his skin type, phototype, genetic conditions and time of year, which it can not only be ineffective but also worsen the appearance of the skin, ”explains dermatologist Dr. Claudia Marçal, a member of the Brazilian Society of Dermatology and the American Academy of Dermatology. Still, it is possible to learn some information that will help you choose some products that can really favor your skin, providing more light, hydration, firmness and youthfulness.

Define your concern

The first step in choosing an ideal anti-aging product is to decide what your main concern is related to the aging process and look for a cosmetic capable of solving it. “Focusing on just one concern, like wrinkles or dark spots, is the ideal way to get the best results, after all, no product can treat all signs of skin aging. In addition, using more than one anti-aging product in a few days or weeks can cause skin irritation ”, warns the dermatologist.

Choose products suitable for your skin

In addition to meeting the needs of your skin, it is also necessary that the product is specific to your skin type. “For example, those with oily skin should look for products formulated in more fluid vehicles, such as serums, lotions or gels. Those with dry skin, on the other hand, should choose heavier vehicles, such as creams, ”explains dermatologist Dr. Paola Pomerantzeff, a member of the Brazilian Society of Dermatology.

Bet on established ingredients

Of course, paying attention to the composition of the product is also essential, after all, the active ingredients are primarily responsible for the effectiveness of a cosmetic. “At that moment, the ideal is to opt for the active ingredients that are already established in the dermatologist, such as those derived from Vitamin A Acid, alpha hydroxy acids, peptides, growth factors, antioxidants such as SuperOx-C and Vitamin E, silicon and DNA protectors like Alistin and Coffee Skin, in addition, of course, moisturizers, which are essential to hold water in the skin and maintain the integrity of the skin barrier, such as Hyaxel ”, advises Dr. Claudia.

Those who want faster action against the signs of aging, especially wrinkles, expression lines and sagging, can also opt for cosmetics formulated with active fillers, such as low molecular weight hyaluronic acid, SWT-7 and collagen peptides. “These assets promote the stimulation of collagen production, responsible for supporting the skin of the face, reducing the appearance of the structural age of the skin and promoting a tensor effect and immediate lifting”, says pharmacist Maurizio Pupo, director of Research and Development at Ada Tina Italy. An example of a cosmetic formulated with active fillers is Collagen Peptide, from Ada Tina Italy, an ultra-concentrated serum formulated with collagen peptides, small fractions of amino acids that penetrate deeply into the skin to stimulate the production of collagen and hyaluronic acid.

Invest in products that really penetrate the skin

To ensure the effectiveness of the treatment, it is also important to choose assets that are capable of penetrating deeply into the skin. “Our skin has a series of layers that are difficult to penetrate and acts as a protective barrier against external chemical, physical and biological agents. In this way, some active ingredients present in cosmetics do not even reach the first layer of the skin. But nowadays, formulations are increasingly advanced, allowing these active ingredients to really reach the desired location.

Therefore, the ideal is to opt for cosmetics formulated with actives that use, for example, bio and nanotechnology, which can penetrate deeply into the skin ”, recommends Dr. Paola. To ensure the proper penetration of cosmetics, it is also important that the formulation is free of mineral oil. “Widely used in cosmetics, mineral oil, in addition to causing serious risks to the environment, also hinders absorption and, consequently, the effectiveness of treatment assets. The recommended thing then is to invest in products that replace mineral oil with vegetable oils, which guarantee total absorption and, therefore, provide the best results ”, says Isabel Piatti, Executive Consultant in Aesthetics and Cosmetic Innovation at Buona Vita.


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