Gucci launches “dress” for men that costs 1900 euros. Objective? Fighting stereotypes | Fashion


Alessandro Michele, the designer behind Gucci since 2015, wants to fight stereotypes and the best way to do it is by creating pieces that can be used by men and women. His Fall / Winter 2020 collection for men is full of long shirts that look like dresses and there was one that caught the attention of the press. On the website, the Italian brand calls it “long shirt” and can be worn over jeans, but the section where it can be found is in the “dresses” section. It is a piece of cotton, in orange tones, which costs 1900 euros.

“Inspired by looks grunge from the 90s and in style over torn jeans, this tartan shirt in delicate colors reflects the idea of ​​fluidity explored in the Fall / Winter 2020 fashion show, breaking the toxic stereotypes that shape male gender identity. The contrast of the Peter Pan collar and the embroidery on the front add an element inspired by childhood ”, says the presentation of the piece on the website.

When the men’s collection was presented, by bridge paraded not only male models but also female models who wore long coats with golden buttons, pullovers in pink tones and shirts long (or dresses), lace stockings and open shoes (see photo gallery above).

In 2013, Gucci created a global campaign, Chime for Change – whose co-founders are actress Salma Hayek and singer Beyoncé Knowles-Carter; and whose partners are the Kering and Bill & Melinda Gates foundations, in addition to Hearst Magazines e do Facebook —, to bring together voices for gender equality. According to the organization’s website, the campaign raised more than 16 million euros to support projects in 89 countries, benefiting more than 570,000 girls and women worldwide

Last year, after a scandal with a sweater that resembled the blackface – then Gucci was accused of racism – the brand, which belongs to the Kering conglomerate, announced the launch of an initiative to promote racial diversity within the company and the fashion industry in general, Gucci Changemakers. Months later, she would create the position of global director of diversity, equality and inclusion, for which the American lawyer Renée Tirado was chosen, with the challenge of developing and implementing strategies in order to create a workplace that answers for equality and inclusion. .


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