Apple has just announced its latest series of smartphones. The iPhone 12 arrived in four versions, in addition to the base, there is also a Mini, a Pro and a Pro Max. The sales success was already in sight for some time and yesterday part of that confirmation came with pre-sales to sell out in Taiwan.
Now, a Couterpoint report states that Apple’s iPhone 12 line will not only help boost Apple’s sales during the last quarter of 2020, but will even help the global smartphone market overcome the crisis it had to face. face this year because of the pandemic.
iPhone 12 - An announced sales success
During the pandemic, we saw Apple launching its iPhone SE, which was undoubtedly an important part of increasing the company's smartphone sales in such a troubled and economic downturn.
CounterPoint Research Director of Research Tom Kang said in a recent report that "Apple has done a great job, outperforming the global smartphone market."
But more than that. It should be remembered that the iPhone 11 was the best-selling smartphone in recent months, helping to keep Apple with positive sales figures, when the entire market suffered a substantial drop in sales.
In this same report, experts predict that the iPhone 12 will be able to surpass sales of the iPhone 11 by the end of the year. This will happen even with your arrival a month later.
Overall, the global smartphone market is expected to fall by around 10% this year. The value will not be so strong thanks to Apple, which is expected to grow 4%.
The arrival of 5G to Apple smartphones may, in part, justify the demand for new models. Another justification for these positive sales forecasts is related to the various models. Thus, with different sizes and prices that respond to the needs and preferences of more users.