Microsoft and Xbox fire presenter who suffered attacks from the gamer community


Yesterday (16) the content creator Isadora Basile announced on her social networks that she was dismissed from the position of presenter of the XboxBR channel. Since September, she has been the target of defamation campaigns and threats on the Internet, including rape and death threats.

In the note released, it is confirmed that Isadora was turned off after the attacks suffered on the internet, and that the decision by Microsoft was made in view of preserving it from the current and possible new attacks.

On Twitter, a wave of criticism directed at Xbox and Microsoft profiles started after the ads. Most messages questioned why the company had not defended the presenter and preserved her job instead of giving in to online hate campaigns, which sought to delegitimize the content creator’s curriculum.

Many users also remembered the episode involving Gabriela Catuzzo, last year, which underwent a massive online attack campaign. Ambassador Razer at the time, the gaming peripheral company opted for the same path: that of turning off the influence of its four official collaborators.

With a great commitment arising from these questions, the official profile of Xbox in Brazil was limited to issuing a typical note of a company seeking to manage crises, saying that the termination of the presenter was due to a “strategic change”, which reduced the number of channels through which the Microsoft gaming division intends to bring official information to the consumer. From now on, then, the only channel with journalistic content from the platform would be Xbox Wired.

In retaliation for the note issued by Microsoft, many users made a point of announcing that they will not support the company’s next generation of games.

Are you satisfied with the positioning offered by Microsoft and Xbox Brazil? Do you usually report social media posts involving defamation and threats to other users? Tell us in the comments!


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