A British millionaire died while trying to set a speed record behind the wheel of a Porsche at Elvington airfield near York, UK, according to the BBC. Zef Eisenberg’s car would have run amok at high speed.
The businessman would have died in the same place where, in 2016, he had a serious accident at almost 370 kilometers per hour, driving a jet-powered motorcycle. On Thursday, Zef Eisenberg drove a Porsche 911 Turbo S in an attempt to break Tony Densham’s record 333 km per hour in 1970.
“The incident occurred during a British Land Speed record attempt and the driver, 47-year-old Zef Eisenberg, tragically died on the scene,” confirmed the police, quoted by CNN.
It was also at the Elvington airfield that, in 2006, former ‘Top Gear’ host Richard Hammond suffered a near-fatal accident when he was traveling at more than 300 miles per hour.
Eisenberg, 47, was a presenter and entrepreneur, having made a fortune with Maximuscle, a fitness company. His greatest passion, however, was high speeds, whether on a motorcycle or behind the wheel of a sports car. Therefore, he was the owner of the Madmax Race Team, which sought to beat speed records in cars and motorcycles