Nubank is an isolated leader in the race for registration of PIX keys


Nubank is the financial institution that has obtained the most PIX keys since the registration period started, on Monday, October 5th. The Brazilian fintech already has about 8.1 million customer keys, almost a quarter of the total system, which totals 33.8 million to date.

The ranking released by the Central Bank (BC) also shows that more than half of the registered keys are concentrated in three fintechs, since Mercado Pago and PagSeguro appear in second and third places, respectively.

The three institutions together received approximately 17.1 million PIX key registrations, from the beginning of the registration period, until Wednesday night (14). Coming well behind Nubank, Mercado Pago, second in the ranking, has 4.7 million registrations, while PagSeguro, in third, registered 4.3 million keys.

Nubank concentrates almost a quarter of all PIX keys registered in the country.Source: Nubank / Disclosure

Behind the three leading fintechs in the ranking are five major Brazilian banks, Bradesco, Caixa Econômica Federal (CEF), Banco do Brasil, Itaú and Santander, occupying the fourth, fifth, sixth, seventh and eighth places, respectively.

Ranking: the 20 institutions with the most keys registered

Currently, these are the 20 institutions that most have PIX keys registered (the values ​​have been rounded up):

  1. Nubank – 8.1 million
  2. Mercado Pago – 4.7 million
  3. PagSeguro – 4.3 million
  4. Bradesco – 3.7 million
  5. CEF -2.5 million
  6. Banco do Brasil – 2.1 million
  7. Itaú – 1.8 million
  8. Santander – 1.6 million
  9. PicPay – 1.1 million
  10. Inter – 889k
  11. Original – 524k
  12. C6 – 336k
  13. Banrisul – 200 thousand
  14. Itaucard – 131 thousand
  15. BMG – 110 mil
  16. Bread – 93 thousand
  17. SumUp – 86 thousand
  18. Digging – 50 thousand
  19. Agibank – 46 thousand
  20. Vintage – 46 thousand

As the absolute leader of the ranking, Nubank captured 23.9% of the total number of keys, 70% more than the number of records reached by the second place.


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