Samsung regains leadership in the global smartphone market, Xiaomi on the rise

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Counterpoint Research claims that Samsung snatched the top spot from Huawei and is now, again, the number one smartphone maker in the world.

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O Samsung Galaxy Note20 Ultra

Samsung is back to the top

Samsung regains leadership in the global smartphone market, Xiaomi on the rise 2
April 2020 and August 2020 data

In April 2020, Counterpoint reported that Huawei captured more than 21 percent of the market and finally surpassed Samsung at the top of the global smartphone market. This was mainly because of the Korean giant’s decline in major markets in India and Europe.

But in July and August, Samsung recovered, driven by India that ended national confinement.

Samsung has now achieved its largest market share in India since 2018 for its aggressive online channel strategy, which also benefited from the opportunities that arose due to anti-China sentiments in India.

This resulted in the widening distance between Samsung and Huawei. In April, Huawei’s 21 percent was expected to fall due to escalating U.S. trade sanctions.

Xiaomi, on the other hand, has also grown massively in markets such as Central East Europe.

Apple managed to maintain its market share even during the Pandemic period and with its recent launch of the iPhone 12 series, Counterpoint expects Apple’s sales to increase, but only in November, as the launch has been delayed.

Analyst Minsoo Kang says that Samsung, Apple, Xiaomi and OPPO will benefit the most from current geopolitical policies and political affairs between nations.

What do you think?

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