Sebrae: businesses that innovated in the pandemic had lower losses


One in four small business owners has implemented some innovation since the beginning of the crisis caused by the pandemic of the new coronavirus (covid-19). According to a survey by the Brazilian Micro and Small Business Support Service (Sebrae), in partnership with the Getúlio Vargas Foundation (FGV), the entrepreneurs who developed innovative practices in their businesses were more successful in improving the level of revenue. While small innovative businesses recorded a loss of 32% of revenue, companies that did not innovate had a higher percentage of loss (39%).

To encourage innovation among micro and small companies, Sebrae is promoting, throughout this month, which marks the Month of Innovation, a series of lectures and online courses, in areas such as artificial intelligence and business digitalization. According to the organization, more than 19 thousand people have already signed up and are following the program, which has 250 hours of free content on the internet. Interested entrepreneurs can find out more about the program on the Innovation Journey page, created by Sebrae.

Among the main challenges for micro and small businesspeople today is precisely the digitalization of services. The businesswoman Idalegugar Fernandes e Silva de Castro, better known as Guga Fernandes, set up the first vitamin and mineral industry in the north and northeast regions of the country in 2013. Until 2018, the company achieved very modest profitability through sales points located in strategic points of the cities where it operated. After training at Sebrae, she abandoned the idea of ​​selling at physical points and automated commerce for digital, using mainly social networks. In addition, it hired a team of employees to do the resale.

“With our transformation, we jumped from a profit of R $ 15 thousand per month to R $ 200 thousand. This is incredible, it took time and maturation. Through the days of immersion in my business, I developed a macro vision. Even knowing the high-end products quality, I only thought about local sales. With social networks we can go much further, we can sell to Brazil and the world ”, analyzes Guga. The consolidated presence on social networks also allowed the businesswoman to face the economic crisis resulting from of the pandemic with more stability.


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