This week Volkswagen starts shipping the first units of the T-Cross SUV to Bolivia. Produced in São José dos Pinhais (PR), the model reaches the Bolivian market with the mission of expanding the brand’s local portfolio and meeting a considerable demand. Currently, sales in the SUV segment represent 41% of the country’s total number of license plates (well above the region’s 16% average).
With Bolivia, the T-Cross produced in Brazil is now shipped to a total of 18 destinations in Latin America, which includes Argentina, Mexico, Chile, Colombia, Ecuador, Peru, Paraguay, Uruguay, Curaçao, Dominican Rep., St Maarten, Costa Rica, Guatemala, El Salvador, Honduras, Panama, Aruba and Bahamas. Since 2019, the model has had more than 26,000 units shipped abroad.
“The T-Cross is the first SUV produced by Volkswagen in Brazil. It is manufactured from a global matrix with cutting edge technology and will arrive in Bolivia to further strengthen and expand the brand’s presence in this important Latin American market”, highlights Pablo Di Si, president and CEO of Volkswagen Latin America. In the Bolivian market, the model will always be sold in two versions: Trendline and Highline.
The arrival in the country happens through the importer Grupo Hansa, which has maintained partnerships with Volkswagen for 67 years in this type of activity. “There are four generations working with the Volkswagen brand. We are very happy to be able to bring this launch to Bolivia, we are sure that it will be a great success”, says Sven Kyllmann, general manager of the Hansa Group.