What is bichectomy and why doctors fear its ‘trivialization’ driven by celebrities


Photo caption,

The aesthetic purpose of bichectomy is to thin the face and mark the apples more to achieve an appearance similar to models like the one in the photo (although we have no evidence that it was operated)

Social media is full of photos of before and after celebrities who allegedly underwent bichectomy.

The look of ultra-sculpted cheekbones has been in fashion for years, but selfies and the culture of influencers on social media have given an unprecedented boost to this surgery, known and practiced for decades.

We are talking about bichectomy, or removal of Bichat balls (bags of fatty tissue that we all have on the cheeks).

“It has been in fashion for 20 to 25 year olds for a few years,” said Ainhoa ​​Placer, of the Spanish Society of Plastic, Reconstructive and Aesthetic Surgery, to BBC News Mundo.


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