Food, on the other hand, is the category where more than 90% of respondents prefer to shop. This despite all the solutions launched to digitize the business, such as home delivery or the click & collect option.
«The consumer looked at the changes of these uncertain times and had to make a decision: to live them in a challenging way or to think that nothing else would be worth doing. The challenges were great, but the objective is for consumers to take this opportunity to internalize these new, more conscious, thoughtful and reflected behaviors, and to start including them in their daily lives ”, comments Rita Rodrigues, head of Public Affairs & Media Relations by DECO Proteste.
According to the official, ensuring that these changes are not only momentary “is a matter of responsibility”, which must be divided between policy makers, the market, brands and consumers.