Canal Loading debuts on Brazilian open TV with eSports and anime programming


A new channel is about to debut on Brazilian open TV. Loading arrives to occupy the space of IDTV and promises programming dedicated to eSports and pop culture – with the right to animes.

The launch will take place on Tuesday night (1st). In São Paulo, the broadcaster will be numbered 32.1. In Rio de Janeiro, it will be 48.1. It is also confirmed in the grid of pay TV operators, such as Claro, SKY, Oi and Vivo.

Among the highlights, there are three author programs: Multiverse, turned to pop culture; But Geek, with subjects of oriental culture; and MetaGaming, focused on games and eSports. The list of the main professionals hired includes names like Fernanda Pineda, Fabio Gomes and Mariana Ayrez.

One of the news already confirmed for those who enjoy anime is the exhibition of Knights of the Zodiac: The Lost Canvas, the saga that tells the story of the ancient Bronze Horseman of Pegasus, Tenma.


Loading consists of a startup founded by the investment group that owns other companies, such as Kalunga and Spiral. It is commanded by José Roberto Garcia and Paulo Sérgio Garcia, in addition to having acquired the structure that transmitted MTV Brasil in 2014.

The programming will be 24 hours a day and will also be streaming on digital platforms, not to mention coverage on open and closed TVs.

What are your expectations for Loading’s arrival on the Brazilian television grid? Comment with us!

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