The website UOL Start reports that graffiti murals with Cyberpunk 2077 e Free Fire in Sao Paulo, located in the Elevated João Goulart – also known as “Minhocão” – were fined a total of R $ 1.05 million.
Cyberpunk art, completed at the end of last year, was fined R $ 410 thousand; the Free Fire graffiti, located a few hundred meters from the other mural, was penalized at R $ 595 thousand.
The justification for City Hall of São Paulo is that both arts violate guidelines of the Clean City Law, (law 14.223 / 2006), which prevents the reproduction of external advertisements throughout the municipality.
Although they are graphic arts and do not contain any open reference to the two games, the symbols and visuals of both are easily recognizable to the public with knowledge of the culture of games, being the basis for the infraction.
It is worth noting that the creation of both murals were sources of videos both from Warner Bros. (Cyberpunk 2077 distributor in Brazil) and the Garena (studio of Free Fire), reinforcing its character as advertising rather than the artists’ own intention.
Interestingly, in December, City Hall’s Twitter published a message praising the art of Cyberpunk (via Tecnoblog).
The tweet was subsequently deleted.
Both murals are the responsibility of the same company, the rots, which sought by UOL did not comment on the matter. The penalty requires correction within 15 days, under the risk of a new fine with a double amount.
*The article has been translated based on the content of Source link by https://www.theenemy.com.br/pc/murais-de-cyberpunk-2077-e-free-fire-em-sao-paulo-sao-multados-em-r-105-mi
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