With the new season of Formula 1 to start on March 15th, Eleven Sports starts selling an annual pass dedicated to the sport, instead of the usual 9.99 euros charged for the subscription of the sports channel ivo premium, consumers who only want to access the contents of the F1 World Championship can exclusively subscribe, for 4.17 euros per month, access to Eleven Sports channel 3, where the 22 Grand Prizes that make up the 2020 season of modality. Through the channel, in addition to F1, subscribers have access to content from the F2, F3 and Porsche Supercup competitions.
The Annual F1 Pass can be subscribed until the beginning of the championship, on March 15th. To communicate the launch, a communication campaign created by Reprise, an agency of the IPG Mediabrands group, is now under the claim “Don’t stay behind”, which is present on the digital network and in taxis throughout Lisbon and Porto.
“This is Eleven Sports’ big bet on motorsport and we believe that through the campaign with Reprise, it will be possible to enhance our product as well as satisfy the needs of Formula 1 fans in Portugal”, says Nuno Filipe Miranda, director of Eleven Sports Portugal marketing and communication. “The Formula 1 fan base is very large, so this sport, after football, is the sport with the most followers in Portugal. We want to give them the best product, with access to exclusive content that is of interest to them ”, justifies the person in charge.