The electric car category and the global lifestyle brand go together until the end of the 2022-23 season
This Tuesday (11) Formula E and the global brand HUGO BOSS announced the extension of the partnership for another three seasons, that is: until the end of the 2022-23 season.
The partnership that began in the fourth season of the electric single seater series has been extended and with that, the global brand will continue to dress Formula E staffs, senior management and volunteers, in addition to having its name on the BOSS | EMOTION CLUB in all ePrix.
BOSS | EMOTION CLUB is the VIP space during ePrix, with the most complete hospitality of Formula E. From fine dining to live music and entertainment, famous guests and an incomparable view of all the action that takes place on the track during the end of test week.
“We are delighted to expand our relationship with HUGO BOSS. HUGO BOSS was the first lifestyle brand to enter Formula E in the fourth season, and the extent of our partnership reaffirms our shared commitment to creating a more sustainable future, ”said Jamie Reigle, Executive Director of Formula E.
Mark Langer, Executive Director of HUGO BOSS also commented on the renewal with the electric car category: “We have been involved in the development of Formula E from the beginning, and we are pleased to see how we have grown successfully. Together with our common commitments to excellence and innovation, both brands incorporate a certain lifestyle, an element that we will further strengthen with BOSS | EMOTION CLUB. ”
A brand present in world motorsport for years, HUGO BOSS was one of the first supporters of Formula E, closely aligning itself with the constant effort of the category in innovation, excellence and sustainability.