In order to expand the market to Latin America, John Deere announces the arrival of two new representatives to its board of directors. Marcelo Lopes takes over as sales director for the agricultural division for Brazil, in place of Rodrigo Bonato.
Bonato takes on the role of product marketing director for Latin America. Roberto Marques is the new sales director of the construction division for Latin America, except Brazil. With that, Thomás Spana, sales manager of the construction division, becomes responsible for the area in Brazil.
Lopes and Spana will lead sales execution in Brazil, in collaboration with the network of dealers and distributors, in addition to the areas of marketing and customer support.
In addition, executives will be responsible for driving sales of equipment and after-sales services, leading to sustainable growth in market share.