This, however, does not seem to be the case with Australian Pineapple, which was founded last year in Melbourne and specializes in helping its customers save money. To do this, users would have to download an app that connects to their bank accounts and monitors their expenses.
Kari Marsden (in the middle) and Luke Campbell (on the right). (Source: Herald Sun / Reproduction)Source: Pineapple
The app’s strategy is to save users “one pineapple per week”. Pineapple is an Australian slang for the AU $ 50 bill. In Brazil, for example, the R $ 50 bill is called a “cock” in some regions.
Since Pineapple launched its app last week, it has struggled to register the brand. Apple has filed a lawsuit and, at least temporarily, has prevented the company from using the word “pineapple” as the name of the application.
Pineapple does not compete with Apple
Kari Marsden and Luke Campbell, co-founders of the Australian startup, said they thought Apple would support their idea, since they too were born with an unusual name.
In addition, their company does not compete with Apple in any segment. Even though the Apple Card is a financial service, the two applications have very different purposes.
Marsden and Campbell intend to enter a legal dispute, which, according to themselves, should last at least a year.