But over time, Nokia has been unable to keep up with stiff competition.
A HMD Global, the company behind Nokia-branded smartphones and mobile phones, got off to a great start in 2017. But over time, the firm has been unable to keep up with stiff competition. Mainly because their devices are boring in terms of aesthetics, and compared to products from other companies, both in terms of specifications and price cannot be differentiated.
As a result, to mark Nokia it only had 0.7% of the smartphone market in the 4th quarter of 2020.
Typically, market analysis companies only list the top performers in their report.
Thus, since Counterpoint Research’s report on the global smartphone market at Q4 2020 does not include the HMD Global (Nokia). But at the request of NokiaMob, Counterpoint shared some details about the brand’s performance Nokia.
According to the data, global mobile phone shipments from HMD Global increased by 30% QaQ in the fourth quarter of 2020. While phone and smartphone shipments increased by 26% and 35% QoQ, respectively.
That is, the HMD Global managed to sell only 2.8 million smartphones Nokia in the fourth quarter of 2020, but managed to sell around 12.7 million phones basic Nokia during the same period.
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Thus, Nokia was the second largest brand of phones basic in the 4th quarter of 2020 with a 16% market share. However, it was 15th in the smartphone segment with a market share of just 0.7%.
Fears are that the HMD Global fail to keep up with the current smartphone market, and resign themselves to the basic phones known as Feature Phones.
However I think I speak for the vast majority of users, when I say that the brand Nokia means a lot to all of us. So I hope that HMD Global, get some rabbits out of the hat in order to get at least some good mid-range smartphones. However, it will not be an easy task, considering the fantastic equipment that other brands are managing to launch.
You have the floor to HMD Global.