SBT’s bold plan to acquire the broadcasting rights of the Copa Libertadores da América, which became free on the market after Globo’s termination, was rewarded this Saturday with the final between Palmeiras and Santos, in Maracanã, which ended with the title of Verdão. The station reached the largest audience on Ibope since 2004. The information was published by ‘Uol Esportes’.
+ Remember the trajectory of Palmeiras at Libertadores
The station scored 25 average points with peaks of 32 during the match. Globo had 11 points at the same time of the game. In 2004, SBT reached 31 points with the screening of a film from the saga ‘Harry Potter’. Since then, the result of this Saturday’s game is the closest to that year’s record.
In the second half of the match, SBT scored 31 points in peak audiences, against 12 in Globo. The ‘SBT Arena’, presented by Benjamin Back, who was a warm-up match, reached the largest audience since the debut, with 6 points. At the same time, Globo scored 14 points and Record scored 4.
Globo’s Big Fone failed
Globo planned to play Big Fone from the reality show Big Brother Brasil during the match to try to ‘steal’ a little from the audience of Silvio Santos’ broadcaster. Did not work. The difference, on average, was 24 to 10 for SBT, with a peak of 25 to 9 points at Ibope.