On Friday afternoon, Tesla Norway will send out a press release stating that prices for Tuesday 2 February will be increased.
The price will increase from NOK 1.70 per kilowatt hour to NOK 2.57 per kilowatt hour. This is a price increase of 51 percent. Tesla’s prices are further average prices, so in some cases the price can be both higher and lower, as today.
– The price change is implemented to reflect the significant investment Tesla makes to ensure accessible, reliable and user-friendly charging infrastructure along all important travel routes. Going forward, Tesla will evaluate Supercharger prices quarterly to ensure fair pricing throughout the Supercharger network, writes Even Sandvold Roland, communications manager at Tesla Norway in the report.
A price increase is not surprising in itself. We know that several people who work with fast charging in Norway believe that the price Tesla has taken is most likely lower than the cost price. An increase of 50 percent will probably not change this based on the estimates we have heard.
Whether the increase is also related to the upcoming opening of the Supercharger network is not known.
Sandvold points out in the press release that the price is still lower than at other fast charger operators.
That’s how much it costs with different providers
We have set up a simple comparison to see how costs change, and how Supercharger prices are compared to other operators.
Assuming that a Model 3 has 74 kilowatt hours of available battery capacity, and spends 33 minutes charging from 10 to 80 percent on a Supercharger V2 (150 kW), it charges close to 52 kilowatt hours with an average power of 94.2 kilowatts.
The graph shows that Tesla still offers its customers a price advantage, but that the distance up to the second cheapest players is decreasing.
Ionity still has by far the highest price. The comparison is a bit unfair, as the prices at all other players are for registered customers, and not a so-called drop-in price. Ionity’s business model is to sell access to the network via the car manufacturer and other charging operators. Therefore, the actual price of charging at Ionity could be significant chargers.
Ford customers get lower charging prices than Tesla customers
For example, Ford Mach-e customers can charge for NOK 1.88 per kilowatt hour at Ionity as long as they have a charging agreement through Ford. Thus, it is no longer Tesla customers who can boast of having the lowest charging price.
For the record; the FordPass service with Ionity access is included for one year for Mach-e customers. After the first year, the price increases to a normal 0.31 euros per kilowatt hour (approx. 3.20 kroner).
Technically, it is cheaper to charge Audi at Ionity, but it requires a subscription that costs 2159 kroner a year. Then customers can charge for NOK 1.85 per kilowatt hour at Ionity. In reality, it is more expensive than the energy price.
It should also be said that Tesla’s charging network is significantly larger than Ionity’s in Norway. Tesla operates 72 Supercharger stations all the way up to Finnmark. 30 new stations will be opened this year.
In comparison, the Ionity network consists of 20 charging stations, with another under construction. None of these are found north of Trondheim.
In general, there are not very large price differences with most charging operators. Those who have cars that can charge quickly will have an advantage with the operators who have a time component in addition to the kWh component.